According to market research firm NPD DisplaySearch pointed out that touch industry this year there are three main trends: On-cell embedded LCD touch panel development and change, touch panel modules to meet the changing needs and replace ITO new materials production process. Since the large-scale application of touch technology, and gradually from the hot-selling smart phones, tablet PCs and other mobile electronic devices, expanded to automotive, wearable equipment, medical, intelligent home and other fields, deep into all aspects of life. For the touch industry, the wider the touch application, means that the broader the prospects of the market. From this year's touch industry development trend, strong market demand for touch industry has some new trends.

Taiwan 's touch industry to actively adjust the strategy

Taiwan as the touch industry's global base last year received a low-cost touch the mainland industry and single-grab market squeeze, the implementation of a comprehensive strategy of contraction. This year, Taiwan's touch industry operators began to actively adjust the strategy, scraping the market. In order to save costs to reduce the price of touch-screen products with mainland China face competition, and the introduction of new touch technology solutions and a variety of products to increase order volume.

According to industry sources, Taiwan's touch panel manufacturers will continue to reduce the price of its touch-screen products, and enterprise production line in 2014 to adjust. Shifting productivity from multiple fabs to a centralized location. This includes centralized production of OGS panels, as well as front-end production of touch sensors combined with back-end production. Representatives of Taiwan's touch industry such as Chen Hong photoelectric and Da Hong and other manufacturers will promote the implementation of the measures.

On-cell embedded LCD touch panel is Taiwan's touch panel industry this year, one of the most watched focus. Because Taiwan's four LCD panel makers have been put into on-cell embedded LCD touch panel technology. This year, Taiwan's touch control industry began to cooperate with the control chip manufacturers, by the control chip manufacturers in 2012 proposed single-layer multi-point pattern approach. Compared with the traditional SITO pattern, single-layer multi-point only need a mask, and no electrode bridge, although the sensitivity is worse than SITO, but the price is competitive,

Different from Apple's In-cell and Samsung's On-cell AMOLED located in the high-end models, equipped with single-layer multi-point pattern On-cell embedded LCD touch panel located in the field of low-end smart phones. The single-layer multi-point pattern On-cell embedded touch panel not only improves the traditional SITO pattern of the yield and cost, leaving the brand feel the price competitiveness, and increase panel production will, and solve the brand in the procurement On a single source of concern, prompted On-cell is accelerating popularity.

The touch panel module full fit (optical bonding) is Taiwan's touch panel industry this year one of the important trends. The so-called full fit refers to the use of solid (OCA) or liquid optical adhesive (OCR) to paste. In particular, it refers to the full fitting between the sensing line layer and the panel. Full fit can improve the air layer (air gap) total reflection phenomenon, contribute to the LCD panel backlight smooth surface glass. However, the cost of a full fit is the yield loss, even if only 1% decline in yield, are likely to let the touch industry's gross margin to pay in, so the risk is greater. But the touch panel module full fit is one of the development trend this year. According to the survey, in 2013, some brands have high-end Tablet PC has adopted a full fit. This year, Apple iPad series may change to adopt a full fit of technology to enhance the touch panel optical effects.

Taiwan Chen Hong, Shenghua, Foxconn Hon Hai precision touch enterprises also nano silver wire, Metalmesh metal mesh new materials research and development, and to promote these new touch material technology, mainly for the membrane structure of capacitive touch panel products . These measures may be lost in the event of loss of orders in 2013, into the loss of Taiwan's touch industry, naturally want to regain a city.